1. The New York times has an annual sales of 2.39 billion dollars, Net expensed of 1.05 billion dollars, and approximately 1.34 Billion dollars of revenue . The national enquirer reported annual sales of 273 million dollars, with annual revenue of 15.3 million dollars and expenses of 257 million dollars.
2. The component percentage for expenses is 43.9% and 54.1% for the percentage of revenue for the New York Times. The National Enquirer's component percentage for expenses was 94% and 6% for revenue.
3. The higher the percentage is for revenue, and lower it is for expenses, the more profitable the company is. Therefore, the New York Times is much more profitable since a larger percentage of their sales directly increases their net profit.
Based off of this limited research, it seems as though the New York Times has a much stronger income statement. For one, their sales exceed those of the National Enquirer eight-fold, which means it has a greater potential for earning. Also, its Owner's Equity is a substantial percentage of its sales. This means of the sales of the New York Times, over 40% of the money became owner's equity, whereas the National Enquirer had 94% of its sales going back into liabilities, or running the company. Therefore, The New York Times has a revenue percentage that is substantially higher, and thus is financially stronger.
Comparison
New York Times
Total Assets (sales)= 100%
Total Liabilities= 43.9%
Owner's Equity= 54.1%
National Enquirer
Total Assets (sales)=100%
Liabilities=94
Owner's Equity= 6% .
Missing hyperlinks to the support of numbers.
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